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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. Privacy Policy | Site designed by AMAInteractive a div.

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

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11 Pro Tips for Better Business Blogging

Online Marketing Institute

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What Not To Do For Better B2B Customer Relationships

Industrial Marketing Today

In their research report Replicating the New High Performer, they point out that 53% of the contribution to “customer loyalty&# is “sales experience&# (ie rep offers valuable market perspectives, rep helps me avoid land mines, rep educates me on new issues and outcomes etc). Privacy Policy | Site designed by AMAInteractive a div.