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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

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The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]

Hubspot

86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. Business Blogging. 32) 62% of marketers surveyed will blog in 2013. 59) 52% of all marketers generated a lead from Facebook in 2013. 62) Company blogs produced a customer for 43% of marketers in 2013.

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20 Handy B2B Lead Generation Resources

PureB2B

Blogs, Slideshares, and Infographics. If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. Check out their blog to see how the pros do it. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media.

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20 Handy B2B Lead Generation Resources

PureB2B

If you’ve reached a point where your old tactics don’t work anymore, take a ‘slide’ from the experts’ playbook and read up on the reasons outsourcing can give your business a new life. If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. Demand Wave. Inspired Marketing.

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20 Handy B2B Lead Generation Resources

PureB2B

If you’ve reached a point where your old tactics don’t work anymore, take a ‘slide’ from the experts’ playbook and read up on the reasons outsourcing can give your business a new life. If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. Demand Wave. Inspired Marketing.