Anything Goes Marketing

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Business Blogs - Should they be part of your main domain or separate?

Anything Goes Marketing

However, do you want your blog to be directly associated with your corporate website? Many companies use blogs to blog about their industry rather then their company. For example, there is Eloqua's sponsored blog, The Innovative Marketer. This blog focuses on demand generation rather then on the companty itself.

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How to convert blog traffic into loyal readers

Anything Goes Marketing

Add a picture and a short paragraph about who you are and where your from to your blog to show that you are a human just like your readers are. In addition, listing your credentials can add credibility to your blog focus. I have a good idea as to what I'm blogging about. Tags: business blog lead generation.

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