Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing. Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Webbiquity

MAY 10, 2011

.&#. It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Feature a newsletter signup box prominently near the upper-right corner of your blog.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Buzz Marketing for Technology

JULY 22, 2008

Here’s the skinny (as seen in today’s StartupNation Community Bulletin newsletter): Free Telechat. How do companies like Apple, Starbucks, Google and Southwest Airlines create raving fans, attract endless clients and become market leaders? Wednesday July 9, noon EST. Hear StartupNationâ??s

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Consider Netconcepts. Other stuff?

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Webbiquity

JULY 26, 2010

B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. Social Media Statistics for B2B Marketers , June 21, 2010. Business Blogging.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

B2B Marketing Zone Posts

AUGUST 3, 2010

Email Marketing Tips, Trends and Techniques with Return Path’s Stephanie Miller - Modern B2B Marketing , July 7, 2010 For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. Miller Your knowledge of email marketing is very impressive. Hot Topics.

Ning 40

Ning Paid Content Facebook Sales Management 40