Remove Business Blogging Remove Communities Remove Inbound Marketing Remove Privacy Policies
article thumbnail

A Blogging Style to Call Your Own

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60
article thumbnail

Focus on Content in B2B Marketing

Industrial Marketing Today

Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. Privacy Policy | Site designed by AMAInteractive a div.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

article thumbnail

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

Web 2.0 60
article thumbnail

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Engineers and technical professionals also showed a preference for interacting with peers and end-users by using community boards and engineering forums. Another great way to showcase your in-house experts and expertise is to add a blog to your main site. Privacy Policy | Site designed by AMAInteractive a div. Resources

Rules 60
article thumbnail

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Add a link to your privacy policy in the footer. The copy and design of your landing page should put the focus on grabbing the visitor’s attention, fulfilling their self-interest, heighten their desire to do business with you and motivate them to take action now. Privacy Policy | Site designed by AMAInteractive a div.

Traffic 60
article thumbnail

Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

Use social media judiciously to increase name recognition, drive traffic and build a community. Read my previous post 5 Things Industrial Marketers Must Do to Attract Engineers and Turn Them into Loyal Customers for more specifics on how to fix some of these common problems with industrial websites. Copyright © 2010 Tiecas, Inc.