Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. If you have a blog, look at the number of comments left by your readers. Influence: This is a measure of the likelihood of a person recommending your company or brand.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Marketing Insider Group

SEPTEMBER 14, 2020

Blogging Stats. Industries that blog tend to reach 55% more web traffic. About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. Cisco; Optinmonster). Optinmonster.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Webbiquity

OCTOBER 8, 2019

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. It’s often (wrongly) assumed that B2C marketing is much bigger than B2B because 1) it’s much more visible to most people, and 2) there are a lot more consumers than businesses in the market buying stuff.

Enterprise Management 232

Enterprise Management Work Management Marketing Management B2B Marketing 232

B2B Marketing Zone Posts

JULY 7, 2010

&# If you’re a business to business marketer, you ought to check it out. We’ve all created our own personal filters to help us sort through the mess to find content we consider valuable and, most important, relevant to our interests. Business Blogging – Do You Have What It Takes? We need one, too.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40