Industrial Marketing Today

JUNE 19, 2010

Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. That is pretty much the mantra of B2B content marketing.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

AUGUST 3, 2010

Customer Segmentation using Google Analytics You can use Google Analytics for very sophisticated customer segmentation. This is a little more involved than I can explain in this blog post. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

OCTOBER 2, 2010

Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Following tried and tested protocols is how scientists and engineers are trained to solve problems. He is the Founder & President of Tiecas, Inc. –

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 20, 2010

Value Creation: From here, the company can create targeted messages and value messaging for each “mapped solution” – as it aligns with a specific business requirement within a market segment. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

The Lead Agency

MARCH 27, 2018

There are a number of business-to-business marketing opportunities out there that could act as excellent communication and promotional channels for your business. Why is business-to-business marketing so important for growing your business? Digital marketing for Business to business marketers.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69