article thumbnail

Lead Generation Programs That Work

Marketing Insider Group

The webcast was one of the best I’ve seen in a long time based on attendance and amount of participation. People respect their peers first and foremost and the results of the event exemplified this point: high conversion rates from our email promotions, 55% attendee rate, and people stayed for the entire event — very little drop-off.

article thumbnail

Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies. You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI.

Tactics 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

To me it involves things like time, money, utilization rates, and (most importantly) contact generation. My customers are the same - they want supreme confidence that they are in exactly the right place for their specific burning need. Which channel is more efficient for you? This position is not "perfect", however.

Blogger 40
article thumbnail

5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. SENIOR CONTENT STRATEGIST at Leo Burn. The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010.

article thumbnail

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Ryno" is a 50-something ex-sysadmin, by his own account "burned out and living on disability" in rural Australia. Webcast: Googles Universal Search for Business. • What is up with all-inclusive hourly rates? • More Resources. Outsourcing.