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Making Sure Your Content Distribution Strategy Connects at the Right Time and Place

Content Standard

In either case, how do you keep yourself from getting drowned out by the noise, without dumping all your marketing budget into paid promotion? A good understanding of timeliness and cadence is essential to your marketing strategy. Open rate is the most obvious, as this indicates whether your email is being seen at all.

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Optimize or Advertise? Comparing Organic vs. Paid Social Media

Hubspot

They say, "The best things in life are free." I mean some of the best things are free — love, sunshine, fireflies, and whatnot. So the line is kind of muddled when it comes to establishing whether free stuff is better than things that come at a cost — and the case of social media marketing is no exception. Image Source: Twitter.

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Are you a social media marketing hunter?

Biznology

If your company is large enough to have a burn rate, a marketing budget, and a staff — if you have quite a big nut to crack every month — you’ll need to not rely solely on word of mouth. Are they actually on Twitter — or maybe just monitoring Twitter?

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Marketing, Death and Taxes

Marketing Insider Group

As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. Augmented Reality For B2B Marketing in 2011?"

Planning 100
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5 Steps to achieve Lead Generation ROI

Marketing Insider Group

Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Why is this important?

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Get More From Your Investment With a Solid Video Content Strategy

ClearVoice

Meanwhile, in the other marketing camp: “We spent $10,000 on one video and it didn’t perform well. We got burned, we can’t do video again.” And, these people: “Yay, we have $3,999 budgeted for video content this year! So, why are CMOs on the struggle bus with their video marketing approach? Why use video marketing?

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20 Percent of UK Social Networking is Mobile [New Data]

Hubspot

Advertisers, especially small and medium sized businesses, need to start thinking about alternative advertising channels in order to stay competitive without burning through their marketing budget. Inbound Marketing offers a great alternative to traditional advertising methods. Social Media Marketing Kit.