Burn Rate Lead Qualification Response Rate Social Media 
Marketing Insider Group
JULY 6, 2010
While integrated marketing approaches are nothing new, email and social media are especially complimentary marketing tactics. While integrated marketing approaches are nothing new, email and social media are especially complimentary marketing tactics. Social media can produce the same effect.
Marketing Insider Group
OCTOBER 26, 2010
It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
JUNE 18, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? But social media has opened up a channel.
Marketing Insider Group
MAY 12, 2010
Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. And so we have to fall back on metrics that are easy to come by: response rates, clicks, impressions, registrations, attendees. You make a great point.
Marketing Insider Group
DECEMBER 1, 2010
Lists became “tired&# as response rates drops. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Not just a little more, we sent tons of email and cold calls and then we added even more. Cross-sell.
Expert insights. Personalized for you.
100 
Let's personalize your content