Convince & Convert
JULY 2, 2014
In order to get them to keep talking about you without getting burned out or feeling like their being used, you need to reward them. Before starting Influitive, a platform designed specifically to serve as a hub for companies to house their advocate marketing programs in, he started Eloqua, which was acquired by Oracle two years ago.
PathFactory
DECEMBER 17, 2018
Think about it: If a B2B buyer has a genuine interest in your brand, a hunger to learn and self-educate, and a burning problem that you can help solve, they will consume more of your content in one session if given the opportunity. This empowers them to have more productive conversations and move leads through the funnel faster.
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Hubspot
MAY 13, 2013
Due to increasing adoption rates, analysts are predicting a more than 50% industry revenue increase this year. Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. But the company often experiences high bounce rates and low engagement.
Paul Gillin
JUNE 9, 2011
is the going per-word rate for marketing-commissioned pieces these days. I imagine that in a highly technical field, like bio-engineering, the rate is even higher. Journalists are quick learners by nature and their time to productivity is short. In the computer industry, which is what I know best, $1 to $1.50
OutboundView
SEPTEMBER 20, 2018
If you’ve proven product/market fit, have your first 10-15 customers, and now want a strategy to scale sales and marketing, this guide is for you. Not ideal company target – we’re talking the customer writing the checks or using your products. Doers are your users focused on the day to day tactics supporting your product or service.
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