DiscoverOrg

JULY 6, 2016

Brian Burns, host of the weekly podcast, “ The Brutal Truth ,” interviews leaders in the sales space and offers key insights into succeeding. What’s worse, Henry Schuck comments, is that “data becomes stale after about 90 days,” requiring updates to contact data on a continuous basis.

Burn Rate 120

Burn Rate Peer-to-peer Data Hygiene Correlation 120

DealSignal

APRIL 3, 2023

When sales and marketing alignment is in place, the results are higher-impact marketing activities, increased sales productivity, faster sales cycles, higher win rates, and rapid top-line revenue growth. For marketing teams, inaccurate data means that campaigns they’ve worked hard on may not even reach the right or relevant people.

Practices 52

Practices Marketing Budget Ideal Customer Profiles Planning 52

DealSignal

SEPTEMBER 27, 2021

When sales and marketing alignment is in place, the results are higher-impact marketing activities, increased sales productivity, faster sales cycles, higher win rates, and rapid top-line revenue growth. For marketing teams, inaccurate data means that campaigns they’ve worked hard on may not even reach the right or relevant people.

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

Adobe Experience Cloud Blog

NOVEMBER 17, 2016

Tailoring your communications based on what users have done in the product, and how far they have advanced in their trial, will help you improve your conversion rates to the next phase of trial consumption or sales qualification. Data hygiene is key. Tailor your lead nurturing by persona.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Lead Scoring Lead Ranking 48