Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. Not so long ago, B2B Marketing was a domain of one-way announcements and sharing your opinion with the world. As marketers, we know the MarTech space is crowded.

B2B 155

B2B Marketing AI Work Management Marketing Management 155

Directive Agency

JULY 7, 2017

Yes, you want to maximize the visibility of your brand, but you don’t want to burn money doing so. Content promotion degenerated from reaching your ideal end customer to sending out blind twitter blasts every time you publish a new piece. But, take a moment to consider, how Google-savvy are your end-customers?

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

ClearVoice

JUNE 13, 2022

Apply faulty and outdated SEO tactics, and you’ll only burn through your marketing budget without achieving anything meaningful. After all, customers use search engines to find solutions to their problems. Is there clear sourcing, evidence of the expertise involved, and a background about the author or the site that publishes it?

Marketing Budget 116

Marketing Budget Tactics SEO Lead Ranking 116

Online Marketing Institute

JANUARY 4, 2011

It adds value to new and existing customers, and can make you stand out from your competitors. But how, exactly, does a business go about creating a blog that their customers will actually read? What sets this blog apart is the transparency it offers to Zappos.com customers. It’s that simple.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

Single Grain

AUGUST 10, 2021

That’s the percentage rating given by B2B marketers on the effectiveness of a case study. Case studies show how customers used your product/service and got massive results. 35% increase in website retention rate. They should have a clear idea of the process you used to solve your customer’s challenge in the case study.

Case Study 98

Case Study Case Studies Paid Content Studies 98

Single Grain

NOVEMBER 8, 2019

In fact, it’s probably more difficult today as a result of the average customer’s access to information and competitor deals. Today: The average customer engages with 3-5 pieces of content before talking to a sales rep. All these people are your leads – or potential customers. The thing is, selling isn’t that easy.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Convince & Convert

SEPTEMBER 20, 2010

We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. Nobody forced companies to get involved with their customers in this way. We just did it voluntarily. And for what? Interaction.

Twitter 147

Twitter CRM Business Paid Search Agency 147