Navigate the Channel
OCTOBER 12, 2022
It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button.
Oktopost
AUGUST 24, 2021
It’s been said that the best salespeople are those who are sharp as a tack when it comes to building relationships. B2B event marketing has been proven to be as good as gold for this goal. . Not just that, it’s also a time-tested and versatile strategy for reducing sales cycles and expediting pipeline generation.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Champion Communications
APRIL 30, 2020
Plans that were made months ago have been halted by lockdown, rendering many marketing strategies obsolete. that technology and service providers spend?an an average of 11% of their marketing budget on third-party trade shows, and 6% on hosting events. For the B2B?tech tech community; ?expos,
The Effective Marketer
MARCH 10, 2011
This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.
Hinge Marketing
SEPTEMBER 11, 2017
Strategic marketing sounds like it would be a good idea for a professional services firm. It addresses high-level considerations such as what markets to target, which services to offer and how to price and promote them. The strategy and its associated tactics are often documented in a marketing plan.
Expert insights. Personalized for you.
65 
Let's personalize your content