The ROI Guy

NOVEMBER 29, 2010

The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now”. Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions.”

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Online Marketing Institute

JUNE 22, 2009

We’ve been working with the company and its CMO… Read more… Stan Woods | April 29th, 2009 | one comment Web personas and Mind Maps Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Metadata

MARCH 18, 2021

And literally a year and a half later, that became the personas product of Segment, which is now basically like a quarter of our revenue, which is insane. The pricing seemed very fair.” That came out way before there was a category in like Gartner and Forrester in the standard analysts. So how did you get bundle?

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52