SmartBug Media

JANUARY 11, 2023

It might help increase overall sales in order to maximize revenue, but it could also hinder the profit margin of each sale. Price elasticity is a microeconomic principle that states that when the price of a product goes down, the demand goes up. Bundling pairs products together for a slightly lower price. Condition the customer.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

ANNUITAS

JUNE 6, 2023

We also cannot bundle interactions into artificially combined ‘campaigns’ and make assessments based on a combination of activities, unable to decode the actual, specific correlation that led to key commercial outcomes. Every interaction must be able to be analyzed according to its content and channel “elasticity.”

Marketing Analytics Tools 130

Marketing Analytics Tools Optimization Elasticity Multi-Touch Attribution 130

Hubspot

APRIL 13, 2021

Price Elasticity of Demand. Price elasticity measures how a change in consumption of a commodity relates to a change in price. Formulaically, it's expressed as: Price Elasticity of Demand = % Change in Quantity Demanded / % Change in Price. If demand decreases when the price fluctuates, it's considered elastic.

Pricing 76

Pricing Price Optimization Elasticity 76

Unbounce

NOVEMBER 7, 2019

Effective ecommerce landing pages aren’t just about big logos and shiny product photos—they’re about giving shoppers the information, direction, and experience they need to smash that “Buy Now” button. Take a look at these hand-picked ecommerce landing page examples to make 2020 your best-selling year yet.

Landing Pages 145

Landing Pages eCommerce Examples Paid Content 145