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How to Optimize Your E-commerce Site for Revenue

Convert

But this all-encompassing definition hasn’t prevented an all-out war between these two camps—revenue optimization/generation and conversion rate optimization (CRO). Jeff Neal, the founder of Critter Depot , a site that sells live crickets and roaches to reptile pet owners, made a content strategy pivot to boost their conversion rate.

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How to Optimize Your E-commerce Site for Revenue

Convert

But this all-encompassing definition hasn’t prevented an all-out war between these two camps—revenue optimization/generation and conversion rate optimization (CRO). Jeff Neal, the founder of Critter Depot , a site that sells live crickets and roaches to reptile pet owners, made a content strategy pivot to boost their conversion rate.

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27 Ecommerce Landing Page Examples to Maximize Sales in 2020

Unbounce

According to Google , when people have a negative experience on mobile, they are 62% less likely to make a purchase from your brand in the future. That whopper of a conversion rate is likely a reflection of how deeply targeted this page is. (Click to see the whole thing.). Making purchases on your phone is the new norm.