Remove Bundling Remove Case Study Remove Gartner Remove Price Remove Validation
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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now”. Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions.”

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

They’ve waded through thousands of case studies and brochures and web… Read more… Doug Kessler | October 31st, 2008 | no comments Tech marketing trapped in Plato’s Cave Will we ever learn? Case studies and customer testimonials. B2B marketing is bad communication. Great campaigns and creative.

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B2B Category Creators Episode 2 Transcript

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We’re publishing case studies. The pricing seemed very fair.” That came out way before there was a category in like Gartner and Forrester in the standard analysts. So how did you get bundle? Are you happy with that bundle category? We work with Forrester and Gartner and entities like that.