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TOM PISELLO NOVEMBER 29, 2010 Five Reasons You May Not Be Spending Enough on Content Marketing The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#. “Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions.&# Death of a Salesman? MORE >>	DELICIOUS B2BMARKETING JUNE 22, 2009 Crunchy, salty, nutritious news & views on B2B marketing for technology companies \| Velocity - the B2B marketing acceleration agency for technology companies May all who sail in her find reasonably priced shipping supplies from a broad (and competitive) selection of maritime vendors… ShipServ… Read more… Roger Warner \| April 15th, 2008 \| no comments New White Paper Available: How to PPC in B2B Hey! Home > Our blog HOME \| RSS FEEDS \| SITEMAP \| CLIENT ZONE \| CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? few people were so incensed they contacted me to say I was talking nonsense. Come and get it! Come and get it! World&#. Seemed to go really well. MORE >>	RECENT POSTS NOVEMBER 29, 2010 \| THE ROI GUY Five Reasons You May Not Be Spending Enough on Content Marketing NOVEMBER 29, 2010 \| TOM PISELLO Five Reasons You May Not Be Spending Enough on Content Marketing JUNE 22, 2009 \| DELICIOUS B2BMARKETING Crunchy, salty, nutritious news & views on B2B marketing for technology companies \| Velocity - the B2B marketing acceleration agency for technology companies
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THE ROI GUY NOVEMBER 29, 2010 Five Reasons You May Not Be Spending Enough on Content Marketing The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now”. For example, automotive sites now provide more tools than ever to guide buyer’s decisions including customized configurators and pricing tools, competitive comparison tools, video brochures, and Facebook “fan” pages. MORE >>
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