SmartBug Media

JANUARY 11, 2023

If you offer discount codes too frequently, your customers might recognize a discounting pattern and wait to buy from you until a new discount arrives. Price elasticity is a microeconomic principle that states that when the price of a product goes down, the demand goes up. So, discounting can lead to higher sales.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

ANNUITAS

JUNE 6, 2023

Classic go-to-market reporting has often focused on marketing and sales activity, such as email clicks, page visits, lead conversations, pipeline creation and client portal logins. This can lead to optimizing either net new bookings or renewals, neglecting the balance between the two and failing to maximize overall CLV.

Marketing Analytics Tools 130

Marketing Analytics Tools Optimization Elasticity Multi-Touch Attribution 130

Convert

MARCH 2, 2022

You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. But that’s fine.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. But that’s fine.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Unbounce

NOVEMBER 7, 2019

Effective ecommerce landing pages aren’t just about big logos and shiny product photos—they’re about giving shoppers the information, direction, and experience they need to smash that “Buy Now” button. Pairing ads with product pages can lead to some pretty underwhelming results. No lead left behind.

Landing Pages 145

Landing Pages eCommerce Examples Paid Content 145