persona Bulldog Solutions Process Purchase Rules 
The Effective Marketer
MAY 20, 2011
With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. Process Planning. Who’s Involved in Creating Personas. During the Bulldog Solutions event, we discuss this issue of how to create one and who should be involved.
Customer Experience Matrix
MARCH 29, 2016
A true "system-assembled journey" would be built by examining the sequence of events for each customer and finding the most common paths to purchase. Again, this is different from defining selection rules separately for each campaign, which is how conventional marketing automation and real-time interaction systems work.
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