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Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers

Vidyard

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

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Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers

Vidyard

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Combining Vidyard with Oracle Eloqua, modern marketers use video viewing data to quickly identify their most engaged leads and better personalize their content experience.

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Email Tips for the New Year Part I

Anything Goes Marketing

The average open and click-through rates for non personalized emails were 15.86% and 2.09% respectively while the averages for personalized emails were 18% and 5.02%. The more personalized the email, the better the response. Consider adding a personal touch above the email header image. This does a few things.

Tips 100
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Apples and Oranges

ANNUITAS

.  This technology can help marketers score prospects, nurture leads, deliver dynamic content, track prospect marketing history and report on marketing activities.    Lead management goes beyond focusing on the top of the funnel i.e., demand generation. lead scoring).