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The Effective Marketer
MAY 20, 2011
With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. Map your content. During the Bulldog Solutions event, we discuss this issue of how to create one and who should be involved. Measure and share your results.
The Effective Marketer
AUGUST 30, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?
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Vidyard
APRIL 19, 2016
. “Through our integration with Marketo’s Engagement Marketing Platform, our customers are gaining unprecedented insight into the digital body language of their online audiences and the true performance and impact of their video content assets.”.
Online Marketing Institute
JULY 31, 2009
There's a white paper that goes into more detail about multidimensional lead scoring on the Bulldog Solutions web site: [link] To your notes about Eloqua, it's a great tool for implementing multi-dimensional lead scoring like this! We use a web service for revealing the company name of the visitors on our website.
Online Marketing Institute
JULY 31, 2009
There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.
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