The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

LeadSloth

OCTOBER 18, 2010

It mentions the importance of valuable content, the increasingly longer sales cycles and the “consumerized&# B2B sales processes. An example: they determine what their most important customer segments are, what content they need in the different phases of the buying process, and how leads will be routed throughout the organization.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Vidyard

JANUARY 15, 2016

“The standard marketing budget allots bigger budgets for top-funnel marketing content. Most companies spend more on their homepage video than their client testimonials or product videos as higher funnel content typically requires a higher production value. That’s efficient content production!”

Video Marketing 67

Video Marketing Product Bulldog Solutions Marketing Budget 67