The Effective Marketer

MARCH 17, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Good balance between copy and design elements. Short copy.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

The Effective Marketer

AUGUST 30, 2010

Yup, it is more complicated when you get to the implementation phase of the program, and that’s where most companies fail. David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Vidyard

JANUARY 15, 2016

What Should You Expect When Budgeting for Video? “The standard marketing budget allots bigger budgets for top-funnel marketing content. Most companies spend more on their homepage video than their client testimonials or product videos as higher funnel content typically requires a higher production value.

Video Marketing 67

Video Marketing Product Bulldog Solutions Marketing Budget 67

Customer Experience Matrix

MARCH 29, 2016

But it's much more data-driven than starting with an marketer-created design. - By “journey as the framework for message selection” I mean that marketing messages or campaigns are triggered when customers reach a particular journey step. The planning module was the original product. Hive9 modules are priced separately.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120