B2B Memes

SEPTEMBER 26, 2012

But to me, at least, one thing is certain: advertising will only work where it is based on transparent, equal, and positive relationships among publisher, advertiser, and consumer. If you say instead that they help websites and advertisers deliver personalized information that you want, it’s more acceptable.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

SEPTEMBER 26, 2012

But to me, at least, one thing is certain: advertising will only work where it is based on transparent, equal, and positive relationships among publisher, advertiser, and consumer. If you say instead that they help websites and advertisers deliver personalized information that you want, it’s more acceptable.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

DECEMBER 10, 2010

In an age when transparency is becoming the accepted norm for ethical reporting, is it enough to disclose your potential conflicts of interest only when you think the need arises? As she reports, each of them has included a personal ethics statement on an “about me” page. Personal ethics statements do no harm, and can do much good.

Ethics 100

Ethics Personalization Transparency Blogger 100