Marketing Craftmanship

DECEMBER 28, 2016

But for most industries – lacking any quantitative basis or objective means on which to base relative performance of its individual companies – there are several reasons why participation in industry award competitions intended to recognize superiority or “excellence” can be a waste of resources, as well as a brand liability.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Aggregators 100

Marketing Craftmanship

AUGUST 31, 2018

Overlooking or taking shortcuts in what admittedly is a tedious task will submarine any effort to build top-of-mind awareness. Content based on intellectual capital, showcasing insight, experience and opinion, and providing helpful ideas or guidance, will be read and remembered. Senior management must make CRM discipline a priority.

Work Management 100

Work Management Marketing Management Marketing Automation Services CRM 100

Marketing Craftmanship

FEBRUARY 14, 2013

Build long-term relationships. WordPress.com was the perfect matchmaker, and my Blog didn’t cost me a penny to build. Did you assign sufficient resources to ensure your Blog’s long-term success…or were you just looking for a cheap date? Engage clients and prospects. Create two-way communication. Or should I simply move on?

Merchandising 100

Merchandising Thought Leadership Promotion Social Media 100

Marketing Craftmanship

OCTOBER 9, 2016

So rather than badgering and shaming the “No Marketing Plan” companies, we should help them focus exclusively on the critical components of marketing that will help them succeed. Step 1: Define what your marketing resources are. Work backwards to build a marketing strategy. The Practical Ingredients.

Planning 100

Planning Marketing Plans Work Management Marketing Management 100

Marketing Craftmanship

OCTOBER 14, 2014

Instead, it engages the prospect in a meaningful dialogue that (1) addresses their specific situation; (2) demonstrates — on an immediate, first-hand basis — the seller’s understanding of the situation; and (3) validates the seller’s ability to help the potential buyer.

Case Study 100

Case Study Case Studies Studies B2B Thought Leadership 100

Marketing Craftmanship

NOVEMBER 30, 2014

Making PR an essential element in line function strategies can build internal support as well as career longevity. Corporate PR practitioners who adopt an agency mindset – treating each operational function as an outside PR agency might manage a client – can build internal support across the organization.

PR 100

PR Enterprise Management Work Management Marketing Management 100

Marketing Craftmanship

NOVEMBER 17, 2011

Overlooking or taking shortcuts in what admittedly is a tedious task will submarine any effort to build top-of-mind awareness. Content based on intellectual capital, showcasing insight, experience and opinion, and providing helpful ideas or guidance, will be read and remembered. Senior management must make CRM a priority.

Sales Cycle 100

Sales Cycle Marketing Management Lead Nurturing Sales Qualified Leads 100