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NOVEMBER 15, 2023

Enabling sales: How to build an effective program Building any new strategy starts with goals. As you build your program, consider these five key areas. As you build your program, consider these five key areas. And remember: what you think a customer wants and what they really want are often very different.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

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OCTOBER 11, 2023

The most common approach to B2B marketing department structure and roles Today’s B2B marketing departments are usually structured into three major buckets: Growth Marketing Product Marketing Brand Marketing Some organizations have a fourth bucket: Content Marketing. Or do you have an easy-to-onboard product that relies on self-serve signups?

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

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APRIL 10, 2024

Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? In this guide, we’ll dive into how lead scoring works, how to build a framework, and the marketing and sales superpowers it can unlock. We’ll give a step-by-step guide to building a lead scoring framework in the next chapter).

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

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SEPTEMBER 25, 2023

United Revenue Team: Building Sales-Marketing Alignment How sales and marketing teams are (usually) structured Let’s start at the beginning: how marketing and sales teams are structured. Product marketers who develop go-to-market strategies and positioning. United Revenue Team: Building Sales-Marketing Alignment

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

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OCTOBER 2, 2023

While organizations may achieve different levels of financial services marketing automation maturity over time , the core goals remain the same: streamlining and personalizing customer experiences at scale. And you can promote new offerings like credit cards or loan products through upselling and cross-selling campaigns.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

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SEPTEMBER 25, 2023

How to align sales and marketing on ideal customer profiles and buyer personas If you don’t already have a well-documented ideal customer profile (ICP) and easily accessible buyer personas, then your sales and marketing teams could be on radically different pages about who you’re all actually trying to reach. It makes reporting much easier.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

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FEBRUARY 26, 2024

For instance, if you want to market a new food packaging product to General Mills, you can target individuals with titles such as Senior Product Manager, Senior Product Marketer, or VP of Product Marketing. Marketers use different attribution models to assign value to different touch points and calculate ROI.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221