The Effective Marketer

MAY 27, 2015

Competitive Battle Cards (BTW I’ve seen them spelled together, battlecards, and separate – battle cards) are a staple of product marketing. So for the purposes of this post I will focus on the marketer or product marketer that has been tasked with coming up with a competitive analysis to help sales. How about product people?

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

The Effective Marketer

FEBRUARY 29, 2012

There is also a concerted effort to connect content development with all parts of the organization’s communication teams. Run : companies at this stage have production and creative as full, standalone business unit, and your company is creating content that is sold and licensed based on its standalone merit. Internal Resources.

Guidelines 100

Guidelines Content Marketing Paid Search Agency Planning 100

The Effective Marketer

JULY 7, 2011

Building products that sell themselves is a neat idea and had worked well for GE for years. At GE some units had a tendency to develop products because they could, not because the market needed them. Turning marketplace insights into untested products, services, or solutions. Marketing as a Function.

Planning 100

Planning Work Management Marketing Management Paid Search Agency 100

The Effective Marketer

FEBRUARY 9, 2012

Marketo ‘s new whitepaper, “ Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program “, takes a different route from others out there. Content developed for inbound marketing should be more focused on your prospects’ problems and concerns than on your product or solution – Marketo.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

JUNE 23, 2009

SEO Tactics : He did a great job at distilling tactics into byte sized advice that we can all use for link building, content creation, and domain names. Veredict : Great introduction to web analytics and good tips on different types of analyzes makes this presentation worth watching with a notepad to take notes.

Training 100

Training Planning Marketing Budget Creation Work Management 100