B2B Marketing Traction

MAY 19, 2015

Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. There are lessons to be learned about why and how this company was successful. SuperOffice is the company in the case study. Their web presence includes six different languages.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

MAY 30, 2014

For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” An un- or poorly-branded company page on social media shows that you’re not consistent. Show your company timeline on your website. Companies are not operated by ghosts!

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

FEBRUARY 15, 2013

It’s sad for the marketer who doesn’t have enough customers and connections to build a social network organically like I did. Show up in new and innovative ways (Twitter chats, Google+ circles are two examples – join #b2bchat on Twitter Thursdays at 5 PM PDT). It’s sad for someone who has to follow and not lead.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

APRIL 9, 2013

I like the “hub and spoke” system (see the image above) which I believe was introduced by the founders of Hubspot , a marketing automation software company. Side note - I tried to find the originator through a Google search so I could provide proper attribution, so readers, please advise if I am off base here.]

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100

B2B Marketing Traction

NOVEMBER 23, 2011

Social media sites like Facebook, LinkedIn, Twitter, YouTube and Google Plus have indeed grown and allowed the average citizen platforms from which to voice their preferences. They will have to understand the voice of their clients’ customers and use marketing personas as they build content for them.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100