Sprout Social

APRIL 30, 2020

As advertising budgets take a haircut, organic social is more important than ever, leading to both increased scrutiny and heightened opportunity. — Val Vesa (@adspedia) September 7, 2018. Ad spending is down. Everyone is online. Tired of calculating or guessing the optimal send times for your social media posts?

Optimization 87

Optimization VALS Ideal Customer Profiles Custom Publishing 87

Litmus

DECEMBER 18, 2018

Many excited email geeks tuned in while a few of us Litmus folks and our good friend and email expert Val Geisler optimized as many onboarding and welcome campaigns as we possibly could in an hour. It’s always been one of our most successful sessions at events, so we thought it’d be fun to bring to everyone online. Turns out we were right.

Webinar Metrics 55

Webinar Metrics Budget Programs VALS Customer Surveys 55

Content Standard

OCTOBER 22, 2015

A new report shows that content budgets at major companies are seeing significant growth as those brands realize the importance of content to their overall marketing goals. In the past year, one-quarter of marketers increased their content budgets by 30 percent or more, according to a new study by Forrester. Tips to Build Your Pitch.

Trust Marketing 40

Trust Marketing Buy VALS Content Marketing 40

The ROI Guy

FEBRUARY 4, 2009

. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Drive Budget Planning with the “IT Hierarchy of Ne. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Microsoft Virtualization with Hyper-V - better val. Accelerate Slow Sales Cycles with More Sales Enabl. Do White Papers Still Engage?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

FEBRUARY 4, 2009

IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. For IT budget holders, triage is a critical component of determining how funding is going to be allocated for infrastructure, productivity and enterprise applications. Do White Papers Still Engage?

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Brandpoint

DECEMBER 3, 2020

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. Combined with another external event — the Covid-19 pandemic and the resulting recession — where advertising budgets are being slashed, we’re ripe for a massive shift in marketing.

Planning 156

Planning Paid Search Agency VALS Allocation 156

The ROI Guy

FEBRUARY 4, 2009

. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Drive Budget Planning with the “IT Hierarchy of Ne. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Microsoft Virtualization with Hyper-V - better val. Accelerate Slow Sales Cycles with More Sales Enabl. Do White Papers Still Engage?

Work Management 40

Work Management Marketing Management ROI Budget Programs 40