Industrial Marketing Today

DECEMBER 7, 2011

B2B companies are spending more of their marketing budgets on channels such as trade shows, Website design, management and optimization and e-mail marketing. Those three marketing channels received the largest allocation of the budget. Not surprisingly, they tend to spend less on trade shows. See chart for details.

B2B Marketing 60

B2B Marketing Trade Show Allocation B2B 60

Industrial Marketing Today

MARCH 23, 2012

If you are not convinced, take a look at these two findings from two different research studies done by GlobalSpec: 48% of industrial professionals spend six or more hours per week on the Internet for work-related purposes and 28% say their time on the Web for work is more than nine hours a week.

Marketing Websites 60

Marketing Websites Marketing Budget Creation Budget Programs Marketing Proposals 60

Industrial Marketing Today

JUNE 17, 2011

It is not because marketers and decision-makers in these organizations don’t understand the value of inbound marketing but implementing an effective content marketing strategy is proving to be quite a challenge for them. Make a business case for content marketing being a sales enabler and that sales and marketing can work together as a team.

Paid Search Agency 60

Paid Search Agency Content Marketing Companies Marketing Budget 60

Industrial Marketing Today

DECEMBER 17, 2010

This works especially well with engineers who are very comfortable with flow diagrams. Force-fitting content into a new site design has never worked for me. Organic search engine optimization (SEO) is mandatory. Budgeting for a website redesign. There are times when I’ll create a schematic of the entire site structure.

CMS Development 60

CMS Development Marketing Websites Marketing Budget Creation Work Management 60