Is Twitter for Business Even Worth the Trouble | social crm.
Convince & Convert
SEPTEMBER 20, 2010
I invite you to compare 2 stories: The Molson's one (my experience – #success) VS the Air Canada story (#fail). link] (via @jaybaer @jeffhurt) Morgan Stewart I was the primary researcher at ExactTarget and sat in on all the focus groups. It's P2P and ONLY “personal brands exist in my Twitter stream.
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