Valasys

MAY 8, 2023

Overview of Google Marketing Platform Google Marketing Platform is a marketing tool that uses two of Google’s key marketing products – the Analytics 360 Suite and DoubleClick. Google AdX providers are experts at maximizing revenue, so you can be sure your budget is being used wisely. Focuses solely on Google Ads.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Digilant

JANUARY 12, 2021

Advertisers worked directly with publishers to negotiate pricing and placement. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 Preferred Deals: •Fixed price, One-to-one deals, Non-guaranteed volumes.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

NuSpark Consulting

JUNE 8, 2013

Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Doubleclick. As mentioned above, Trade Desk integrates with Acquisio, and combined with Doubleclick, my potential Internet reach is almost 100%. Online Display. Twitter Ads.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

ClickZ

JULY 17, 2020

The good news is that as technology matures and gains a wider market adoption, its price tends to decrease. Based on algorithmic buying, programmatic first came on the scene with Google DoubleClick in 1996. A good example is programmatic advertising. The advertising industry is, to the core, built around data.

Marketing AI 128

Marketing AI Advertisements Advertising Personalization 128

Hubspot

APRIL 2, 2021

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. Lastly, your campaign will need a budget. If it's a long-running campaign, you may set a daily budget. A media buyer's job is to maximize ad potential while staying within the budget. The answer is media buyers.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

RebelMouse

JULY 13, 2018

The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. By inputting information into a few simple fields like ad creative, budget, and store addresses, Google will optimize ads across all platforms. Image from The Drum.

Work Management 52

Work Management Marketing AI Paid Search Agency Google 52

Oktopost

APRIL 22, 2019

How can marketers better understand where to invest their budgets if they can’t be sure which marketing channel to attribute success or failure to. Reasonable pricing. One reviewer who obviously uses a lot of Google products notes, “I like that it brings together Analytics, Adwords, and DoubleClick Search all into one.”.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101