Biznology
AUGUST 26, 2013
Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database. Revenue/sales. Budgets, purchase plans. Parent company/enterprise link. SIC or NAICS. Year the company was started. Employee size. Credit score. Fiscal year. Purchase history. Purchase preferences. Survey questions (e.g.,
Smashmouth Marketing
MAY 1, 2009
Back in the late 90s, I was the founder of a software company called Pangaea. It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. Gerhard : Sales 2.0 Sales can't do this without marketing.
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Smashmouth Marketing
MAY 3, 2009
Back in the late 90s, I was the founder of a software company called Pangaea. It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. Gerhard : Sales 2.0 Sales can't do this without marketing.
Industrial Marketing Today
APRIL 26, 2010
Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Cold calling is replaced by useful content and tools that help people find them and contact them for more information.
LEADership
MAY 5, 2014
Growth hacking is particularly important for start ups, as it allows for a “lean” launch that focuses on “growth first, budgets second.” Going beyond the Wikipedia definition, Ott says growth hacking actually applies to companies of all ages and sizes. He is the VP of Marketing for Intuit’s QuickBooks Online.
The Marketing Blender
MAY 4, 2021
CEOs are looking for solutions when sales start to falter or marketing efforts are falling flat, especially when you need to stay within a budget. A fractional CMO (chief marketing officer) is a contractual marketing executive who helps with revenue growth, marketing and sales optimization, and strategy development.
The Marketing Blender
APRIL 22, 2021
CEOs are looking for solutions when sales start to falter or marketing efforts are falling flat, especially when you need to stay within a budget. A fractional CMO (chief marketing officer) is a contractual marketing executive who helps with revenue growth, marketing and sales optimization, and strategy development.
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