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Is Content Marketing Management Software Right for Your SMB?

DivvyHQ

If you’re a small- to medium-sized business (SMB), considering the use of content marketing management software can present a dilemma. Just because you’re regularly creating and publishing content doesn’t mean you’re ready for content marketing management software. It could help you stay organized.

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The future of martech apps is happening in SMB and the mid-market. Here’s why.

chiefmartech

The number of weekly martech-related product launches on Product Hunt and new funding announcements on TechCrunch continues unabated. On the opposite end of the spectrum, it is a golden age of tools for individual creators — whether they’re independent or working on the edge of a large organization.

SMB 101
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Where Should You Invest Most Of Your Testing Budget?

Convert

So you just got a budget for your A/B testing program and you’re not sure what to invest in first. Is it a tool? If you have around 10,000+ visitors a month and simply want to start seeing lift as soon as possible for your current campaigns, then agencies are the best choice, if you have the budget for them.

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The 11 Best Social Media Dashboard Tools & Apps

Hubspot

But it's not easy to tell from a baseline or pricing page which tools are not only the best for efficiency but best for your business. These social media dashboards are optimized for every type of SMB; whether you're a social media team or a party of one, these apps will help you accomplish your goals in a streamlined, efficient way.

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Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond

chiefmartech

The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. Mobile apps are the most common examples here: social media, learning, personal productivity, creative tools, etc. (3)

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How big should your campaign budget be?

Biznology

At the ClickZ Live 2014 conference in New York, Michelle Killebrew presented an interesting case study of an IBM campaign called Rethink Business. about campaign budgeting. My question is: how do you set a budget for a multi-touch, multi-target B2B digital campaign like the one Michelle was describing?

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What's an Implementation Partner & How Do You Work With One?

Hubspot

Someone from the partnering agency came to our class and demonstrated how to use the tools we had for InDesign to maximize our success in the class. I loved this presentation because it was created just for our group — the presenter polled us about what we wanted to learn and delivered relevant information based on that feedback.