ViewPoint

MAY 13, 2016

How to define a lead and gain agreement is the first of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. A couple of years ago I wrote a blog for Salesforce.com about lead definition.

Allocation 174

Allocation PointClear SIC Ideal Customer Profiles 174

B2B Marketing Analytics

AUGUST 2, 2020

As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

B2B Marketing Directions

MARCH 1, 2015

Salesforce.com recently published the results of its 2015 State of Marketing survey. The survey was directed to marketers in "Salesforce Marketing Cloud locations," so the respondents may not be a representative sample of all marketers. The Salesforce.com survey included a nice balance of B2B and B2C participants.

B2B Marketing 40

B2B Marketing Salesforce.com Planning B2B 40

The Point

APRIL 18, 2011

Good video content engages customers and prospects like no white paper or webinar can. At a recent marketing conference I attended, an exec from CRM giant Salesforce.com tagged video as far and away their heaviest focus for new marketing investment, but not all of us have the same kind of marketing spend at our disposal.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

Allocadia

APRIL 3, 2019

Banks, Telcos and insurance firms are adding digital interactive and personalized videos from Pitney Bowes to explain physical paper statements and policies to their customers. Twitter, Zillow and inMobi and other social platforms use their location intelligence technology to identify consumer trends and capitalize on emerging markets.

Trust Marketing 52

Trust Marketing Allocation Work Management Marketing Budget 52

Full Circle Insights

JANUARY 24, 2023

This means B2B marketers can compare ABM funnel metrics from one period of time to another, identify trends and optimize their marketing spend. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc. Microsoft, Bing, and others are trademarks of Microsoft Corporation.

Full Circle Insights 52

Full Circle Insights Sales Management Bombora Top of Funnel 52

Full Circle Insights

JULY 12, 2021

Founded by former Salesforce executives, CRM implementation veterans and marketing automation specialists, the Full Circle Insights industry pioneers are seasoned in creating marketing measurement foundations to grow revenue. . Salesforce, Salesforce AppExchange and others are trademarks of salesforce.com, inc. White Papers.

Full Circle Insights 98

Full Circle Insights Sales Management Lead Ranking Marketing Attribution 98