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Adobe Experience Cloud Blog
JANUARY 15, 2020
Facebook, Instagram, Twitter, Reddit, and LinkedIn are the market leaders. LinkedIn offers 80% of social media B2B leads , for example. On average, these people spend 2 hours and 22 minutes on social media networks per day, 80% of the time is on mobile. Having trouble associating your digital marketing spend to revenue?
Terminus
JUNE 15, 2021
Most recently I helped scale Sitecore across EMEA, led the Northern Europe function at Marketo and operated as an Executive Board member at Oracle Corporation in the UK. With Terminus, EMEA go-to-market teams have the access and ability to target millions of companies internationally. Keep your eyes on Terminus this year.
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Martech Advisor
SEPTEMBER 16, 2019
Given the overwhelming response, in what ways can investors expect you to enhance returns on marketing spends, improve delivery of contextual mobile advertisements, and reduce digital ad fraud? Learn More: Why Customer Experience Matters Even More in 2019: Q&A with Matt Zilli of Marketo, An Adobe Company.
Adobe Experience Cloud Blog
JANUARY 21, 2016
But what if you could have a better idea of the changes 2016 has in store for marketers? We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. Social Media Marketing: Google is going to feel the pressure from social media advertising. Quality over quantity!
Marketing Insider Group
FEBRUARY 5, 2024
Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. WARC) 94% of B2B marketers implement ABM strategies.
Full Circle Insights
FEBRUARY 28, 2021
We’ve seen marketing teams and their sales counterparts not only create consensus on who’s responsible for what but develop more collaborative relationships across the board that help drive company success. In the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021.
The ABM Agency
APRIL 30, 2023
Create Your Ideal Customer Profile (ICP): Develop a detailed profile of your ideal customer by analyzing existing customer data, industry trends, market research reports like those from Gartner, or other relevant sources. Utilize tools like Marketo, HubSpot, or Pardot for effective campaign management.
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