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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

by demonstrating how smart and helpful you are). • It helps the consumer solve a problem or improve their life in some way, and it helps the producer sell goods or services that accomplish that task. How can you optimize your content for search? Content Marketing Strategy and Tactics.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Keen to see how your marketing playbook compares with the industry’s best? Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes?

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How to Optimize Your Google Ads Budget From KPI Metrics

Directive Agency

Digital ad spend looks to reach $107 billion this year in the U.S., according to eMarketer , while TV ad spend continues to fall. In 2018, the average firm was expected to allocate 42% of their marketing budget to online initiatives , and this rate looks to grow to 45% by 2020. The biggest U.S. Image Source ).

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21 Spectacular SEO and Search Marketing Stats and Facts

Webbiquity

To rank well today, use a web presence optimization (WPO) approach in order to earn high-quality links from online publications and industry influencers, and write to “be the best answer” to search queries rather than stuffing content with repetitive phrases. • Open your wallet. Digital Marketing Philippines ).

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How to Create Your 2021 Marketing Budget Plan [Step-by-Step Guide]

Marketing Insider Group

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Annual budgets aren’t flexible enough to keep up with your audience’s dynamic behavior. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. e-Strategy Trends ). e-Strategy Trends ). e-Strategy Trends ). Marketing Charts ).

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

According to McKinsey principal Mary Ellen Coe, “…CMOs need to be stewards of customer engagement and experience, which means they need to manage and influence the experience positively across the organization.” Moreover, Best-in-Class companies report a 31.6% only two years ago) for every $1 in marketing spend.