Budget Management Demand Display Marketo 
Adobe Experience Cloud Blog
FEBRUARY 13, 2012
Applying the wrong metrics might have us optimizing in the wrong direction, and reducing the impact of our marketing dollars. In his guest post on the Marketo blog, Mike Nierengarten does a great job of illuminating the pitfalls of using a seemingly meaty progress metric like the mighty conversion to solely determine where you invest.
Terminus
JUNE 15, 2021
As part of our international growth, I’ve joined the team as GM of EMEA–the region made up of Europe, the Middle East, and Africa–to lead the company’s expansion efforts as demand for Terminus’ leading go-to-market platform continues to accelerate. Demand for Terminus’ leading go-to-market platform continues to accelerate.
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LeanData
MARCH 28, 2016
There has been plenty of hype surrounding the Account-Based Marketing movement — possibly too much. Julia Stead , director of demand generation, authored a widely shared blog post last November about the practical lessons learned since Invoca had aligned sales-and-marketing efforts on those prospects that would be their best-fit customers.
LeanData
MARCH 28, 2016
There has been plenty of hype surrounding the Account-Based Marketing movement — possibly too much. Julia Stead , director of demand generation, authored a widely shared blog post last November about the practical lessons learned since Invoca had aligned sales-and-marketing efforts on those prospects that would be their best-fit customers.
LeanData
MARCH 28, 2016
There has been plenty of hype surrounding the Account-Based Marketing movement — possibly too much. Julia Stead , director of demand generation, authored a widely shared blog post last November about the practical lessons learned since Invoca had aligned sales-and-marketing efforts on those prospects that would be their best-fit customers.
LeanData
MARCH 28, 2016
There has been plenty of hype surrounding the Account-Based Marketing movement — possibly too much. Julia Stead , director of demand generation, authored a widely shared blog post last November about the practical lessons learned since Invoca had aligned sales-and-marketing efforts on those prospects that would be their best-fit customers.
Full Circle Insights
FEBRUARY 28, 2021
Top 5 Reports Finance Wants from Marketing. Avoiding Analysis Paralysis In Marketing Measurement. MQL vs Revenue-Based Demand Planning. Four Dashboards to Make Marketing Measurement Easy. Performance-Driven Marketer’s Guide to Annual Planning. Buyer Groups and Demand Units Demystified. Fuze Case Study.
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