Budget Management CMO Display Marketing Budget Creation 
KoMarketing Associates
DECEMBER 5, 2017
Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. It’s clear advances in cloud data and data visualization is quickly becoming invaluable to B2B marketers.
Porch Group Media
SEPTEMBER 9, 2020
According to Gartner’s report, in 2020, technology spend will account for the largest proportion of marketing budgets when compared with media, agencies and in-house labor. Spend is also increasing for digital advertising as consumers head to online channels for information. This varied slightly for B2C and B2B marketers.
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Webbiquity
FEBRUARY 2, 2016
Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Yet marketers continue to spend heavily on online advertising.
The Lead Agency
JUNE 6, 2019
Social media marketing, the 3 words which have completely changed the landscape of B2C marketing forever, but where does this leave us B2B marketers and is it worthwhile including a social media campaign into the marketing mix?
PureB2B
JUNE 14, 2021
Marketing budgets, a critical element in any marketing campaign but difficult to generate, and getting approval seems like an arduous task. That is a general notion, and it comes from what marketing directors have noticed over the years. Such stats only go to prove that justifying a marketing budget to the CFO is hard.
Content Standard
JANUARY 25, 2018
There is still a disconnect within organizations on why this channel should be fully integrated into the overall marketing strategy and not in a silo. Social media remains a silo within the marketing department: In the most recent CMO Survey , marketing leaders gave an average of 4.2 (7 Breaking Down Silos.
Single Grain
JULY 6, 2021
The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.
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