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Creativity’s Rising Role in B2B Marketing

Top Rank Marketing

The future of B2B marketing is poised to feature a uniquely human touch optimized with AI for creative storytelling, and as new tools proliferate at a breakneck pace, it’s the marketers who embrace both AI and creativity who stand to see the greatest successes in 2023 and beyond.

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Good Reads for B2B Marketing - Respect Your Competition

ViewPoint

Chasen''s five rules for B2B communication involve storytelling to define the company''s brand, thinking broadly about who might become your buyer and seeking good advice, but maintain confidence in your own expertise. Via RepCapitalMedia.com. B2B Email Marketers Focus on Targeting Content. Marketing + technology = competitive advantage.

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32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at https://twitter.com/btobmagazine.

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6 Traits of Highly Effective Data Analysts

Webbiquity

Storytelling is a very important skill—to [be able to] translate the numbers, the metrics, into very clear and straightforward, actionable and engaging stories,” says Zhang. By distilling the data into something simple, something people can believe in, data analysts have the ability to make people care. Web Analytics'

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

BtoBmagazine – BtoB Online – The resource for # marketing strategists. Storytelling through content marketing, blogs, social media & more. . @ ExploreB2B – Explore B2B – A publishing platform for professionals. Write articles, share knowledge and make connections. Berlin, Germany – [link].

Twitter 100
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B2B Marketing: How Your Target Audience Thinks & Remembers

MLT Creative

BtoB Magazine recently developed a very important webinar for B2B marketers on this topic, called, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketers.”

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B2B Marketing & Scientific Research: How the Brain Interprets Online Relationships

MLT Creative

BtoB Magazine recently presented a webinar that spoke to this phenomena, called, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketer.” The internet has given us a new type of relationship we never would have had without it: online relationships.