ViewPoint

APRIL 26, 2013

Adding relevant content and extracting data can revitalize the tried-and-true tactic of e-mail marketing campaigns, according to a BtoB email research report “Email Marketing: An Established Channel Evolves.” Via BtoB Magazine. More than half of B2B marketers say they are improving e-mail by adding segmented content. Via Mashable.'

BtoB 120

BtoB PointClear B2B Marketing Lead Scoring 120

ERDM

APRIL 4, 2019

Some of the BtoB and BtoC research takeaways: Consumers have sharply increased expectations of brands. When it does not exist, consumers will hit that opt-out link and check out. If you are going to roll out programs that are intended to reward consumers, don’t make it difficult for them to achieve the rewards.

Trust Marketing 53

Trust Marketing BtoB Advertising Agencies Opt-out 53

ERDM

APRIL 4, 2019

Some of the BtoB and BtoC research takeaways: Consumers have sharply increased expectations of brands. When it does not exist, consumers will hit that opt-out link and check out. If you are going to roll out programs that are intended to reward consumers, don’t make it difficult for them to achieve the rewards.

Trust Marketing 40

Trust Marketing BtoB Advertising Agencies Opt-out 40

Biznology

AUGUST 10, 2010

What I respond to is something I have opted into that lands in my inbox. I have that relationship with BtoB Magazine and their other properties that centers on this very concept. I look forward to getting the latest issue of BtoB Magazine. BtoB Magazine is usually a quick read with good information presented in a clear manner.

BtoB 80

BtoB RSS Wikipedia Content 80

Delivra

OCTOBER 2, 2018

Out of all of your marketing strategies, email marketing still ranks among the most effective ways to connect with your audiences. When it comes to B2B marketing, it’s the most effective channel for revenue generation, according to 59% of marketers surveyed by BtoB Magazine. Never take the easy way out by buying or renting email list.

Email Marketing 40

Email Marketing Marketing Automation Services Ad Building Marketing & Strategy 40

Hubspot

NOVEMBER 25, 2011

And a good chunk of B2B marketers are on top of this: According to BtoB Magazine , 48.9% To make sure you're business is appropriately using social media to boost its lead gen efforts , check out the following list to ensure you're not making any of these rookie mistakes. 7 Ineffective Ways to Generate Leads From Social Media.

Social Media 28

Social Media Sales Qualified Leads Generation Media 28

Webbiquity

FEBRUARY 21, 2011

3 items that should be in your 2010 email budget by BtoB Magazine. Daniel Flamberg presents his ten commandments to make your brand and message stand out in the in box, like maintaining a clean list, limiting response options, and my favorite: “send less better.&#. How to Grow Your Email Opt-In Subscriber List.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100