ViewPoint
JULY 10, 2012
We publish this information quarterly and you can view the current Lead/GDP Chart anytime. For example, you would expect companies to invest less in long-term marketing such as branding and more in demand generation from now until the end of 2012. I am anxious to hear your thoughts.
ViewPoint
APRIL 26, 2013
He shares eight steps to build a content hub that centers on providing useful information to your buyers. Adding relevant content and extracting data can revitalize the tried-and-true tactic of e-mail marketing campaigns, according to a BtoB email research report “Email Marketing: An Established Channel Evolves.” Via BtoB Magazine.
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ViewPoint
MAY 23, 2013
According to BtoB Magazine , lead nurturing and customer acquisition are tied at 29%, leading the list of most important uses for B2B email marketing. Mark Emon of Marketing Profs advises that incorporating marketing analytics is vital in a time when "most marketing organizations are drowning in data and starving for information."
ViewPoint
MAY 9, 2013
Protecting your online reputation is crucial in an era when conducting searches for information is a routine part of a buyer''s research, according to Jasmine Sandler. Generating more leads still tops the list of B2B marketing challenges, but reaching a target audience is on the rise, according to a BtoB survey. Via Marketing Land.
ViewPoint
FEBRUARY 4, 2014
Never before have marketers had so much information about prospects, customers, the competition, and the markets they hope to reach. But say “Big Data” instead of “information,” and marketer smiles will turn upside down in a hurry. By Christopher Hosford, editor-in-chief, HosfordGroup. Sounds like a happy situation, right?
ViewPoint
DECEMBER 17, 2013
Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. the HIMMS Media Group, and the Business Information Industry Association. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York.
ViewPoint
OCTOBER 2, 2012
Tony Jaros, SiriusDecisions Brian Carroll, MECLABS Rich Vancil, IDC Ginger Conlon, DM News (formerly with 1to1 Media) Christopher Hosford, BtoB, The Magazine for Marketing Strategists. Be in those online communities offering advice, solving problems, and sharing information. I hope you enjoy them: Today's Featured Guests.
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