ViewPoint

JULY 10, 2012

During a downturn, companies fulfill short-term needs at about the same rate as normal economic conditions but do less long-term planning. The lead rate we track against GDP includes short- and long-term leads. It is interesting to note that when GDP goes down, long-term lead rates sink while short-term lead rates more or less hold their own.

BtoB 120

BtoB PointClear Lead Generation Terms and Conditions 120

The ROI Guy

DECEMBER 14, 2005

As each need is met, personal achievement rises and purpose is fulfilled. For first world countries, the lower needs are viewed as commonplace commodities, while the focus moves towards meeting higher end needs of home, transportation, careers, vacations, hobbies and spiritual fulfillment.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

B2B Marketing Zone Posts

JULY 7, 2010

5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# You could hear the proverbial pin drop in the room after he said it. On the one hand, what he was saying seemed ludicrous. Seems doubtful. We need one, too.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40