The ROI Guy

DECEMBER 14, 2005

IT solutions are indeed evolving from basic infrastructure, through business process optimization and information management. Alinean recognized by BtoB Magazine’s as one of To. Frugalnomics in Full Effect: Forrester and Gartner. ► September (18) Tech Media Publishers looking more Like Interactiv.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Forrester Blog for Interactive Marketing Professionals. Get Customers. Ardath’s book, E-Marketing Strategies for the Complex Sale , will be published this fall by McGraw-Hill. Get Customers.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

NOVEMBER 19, 2009

Forrester Blog for Interactive Marketing Professionals. Get Customers. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Then we can share more information. " Read on to get their insights. Get Content.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

The ROI Guy

JULY 22, 2010

Once information is entered online, the TCO Tool provides very detailed reports for alternative vendors, including TCO, post-tax cash flow, pay-back period, return on investment, internal rate of return and net present value. Alinean recognized by BtoB Magazine’s as one of To. Frugalnomics in Full Effect: Forrester and Gartner.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Hubspot

AUGUST 27, 2012

1) Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers. 2) 37% of brands would like to use social media engagement to create customer-tailored marketing campaigns. Source: Forrester ) Tweet This Stat! Source: BtoB Magazine ) Tweet This Stat! 33) 59% of U.S.

Stats 28

Stats Allocation Marketing Automation Services Planning 28

B2B Marketing Zone Posts

JULY 7, 2010

5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# Marketing Interactions , June 10, 2010 The amount of information available is staggering. You could hear the proverbial pin drop in the room after he said it.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Online Marketing Institute

JUNE 22, 2009

B2B Marketing Magazine just published an article we wrote on what every B2B marketer should be thinking about the mobile web. Case studies and customer testimonials. We just published a new web marketing white paper on the thorny subject of how to do PPC properly in an B2B environment. Great campaigns and creative.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

The ROI Guy

SEPTEMBER 9, 2010

Thursday, September 09, 2010 Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. according to Forrester. Alinean recognized by BtoB Magazine’s as one of To.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

SEPTEMBER 16, 2010

Transferring knowledge to sales representatives, and then helping these reps more effectively share this knowledge with customers and prospects is the mission of sales enablement, and it has become a vital best practice to overcome Information Overload, fight Frugalnomics and take control of Internet driven Buying Cycles.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

AUGUST 5, 2010

For more information on NPV, see: [link] The risk-adjusted ROI calculation is adjusted for risk by using the discount rate and net present value terms, and therefore is actually better to use than the more traditional ROI formula. Alinean recognized by BtoB Magazine’s as one of To. Do White Papers Still Engage?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

SEPTEMBER 17, 2010

Todays buyers are challenged, suffering from Information Overload and Frugalnomics, and are changing buying cycles through Internet fueled decisions. More information on the study can be found at: [link] Posted by Tom Pisello at 7:34 AM Email This BlogThis! Alinean recognized by BtoB Magazine’s as one of To.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 28, 2010

The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. Unfortunately, most of todays buyers suffer from Information Overload as a result of current "carpet bombing" marketing strategies. of IT buyers, consuming an average of 3.2

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 4, 2010

This permanent shift towards frugal buyers has forced B2B vendors to fundamentally change the way they reach prospects and convert them to customers. With buyers suffering from information overload, how can a marketer break through the clutter and connect? Alinean recognized by BtoB Magazine’s as one of To.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40