Tech Media Publishers looking more Like Interactive Marketing Firms Every Day
The ROI Guy
SEPTEMBER 29, 2010
As well, the Tech Media publishers have seen a dramatic shift in B2B vendors, who are looking for innovative ways to break through marketing fatigue to attract, connect and engage ever more skeptical and frugal buyers. 30; UBM's TechWeb, which publishes InformationWeek, indicates that print now generates only about 10% of total revenue.
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