B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing
markempa
JUNE 14, 2005
Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers. " The BtoB article concludes, "In the end, word-of-mouth is only effective if it complements strong, traditional marketing techniques." BtoBOnline Link: Word-of-mouth marketing gets people buzzing.
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