Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing. Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Marketing Insider Group

JANUARY 24, 2013

BtoBmagazine – BtoB Online – The resource for # marketing strategists. MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge. . StephanieTilton - Stephanie Tilton – Content marketing consultant for B2B high tech.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The ROI Guy

JUNE 22, 2010

Christa Carone, CMO of Xerox Corp in her Direct Marketing Association’s Digital Marketing Days keynote indicates that “Xerox is faced with the same challenges as every other company, which is cutting through the clutter in a world of information overload.” Seems like this same challenge is dawning on others as well.

Enterprise Management 40

Enterprise Management Buying Cycle Peer-to-peer Paper 40