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The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc.

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The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). Privacy Policy | Site designed by AMAInteractive a div.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

You have a much better chance of getting the order if your parts are designed in and included in the Bill of Materials (BOM). BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

I started with a little… Read more… Doug Kessler | January 16th, 2008 | no comments Pico-Branding: New Rules for Marketing UPDATE : this post has been kindly featured on BtoB Magazine’s ‘Blogs of the Week’ (Thanks guys!) Other people do them for micro-payments using Amazon.com accounts. Search matters.